Mission: to be LA’s premier destination for a one of a kind brownie-cookie experience.
The ask:1. Present a rebrand guide (pink and brown as primary colors) to showcase milk+brookies as the Beyoncé of pastries. 2. Deliver a content strategy guide on how to optimize social media, especially Instagram. 3. Create a milk+brookies website mockup using Squarespace consistent with rebrand look and feel, while maintaining a seamless end-user experience.
Our deliverable: the Octagons team was able to execute a cross channel revamp and rebrand milk+brookies as a modern pastry brand by incorporating flairs of “beyoncé-ness” via a rebrand guide and a website mockup. We were also able to deliver a content strategy guide, primarily for Instagram, incorporating target audience, competitive analysis, messaging strategy, and more to help the former Shark Tank business reimagine their brand.
